New webshop for Dockers®

Fashion label Dockers is already present with a successful webshop in the US and sells products in more than 40 countries around the world.

Softlution developed the conceptual design of the Dockers website based on the flexible and scalable E-Commerce solution of hybris. This E-business solution is based on the successful webshop of parent company Levi’s. Earlier, Softlution launched a future proof e-commerce solution for the Levi’s® brand for more than 10 countries in 8 different languages.

The new, future proof Dockers webshop has an extensive use of flexible online marketing functionality’s such as coupons, hot deals, bundles and cross- and upsell possibilities. The website has a detailed use of facets to search and navigate through the catalog. Dockers can accomplish their promotional activities independent. The content management module is integrated in the webshop and is customizable by country and language.

The new Dockers webshop will be available in the UK and France at first and will be rolled out in the near future to other countries. This multi-channel implementation fits the multi-brand strategy of Levi's.