Bruna launches mobile website

Softlution is responsible for the (interaction) design, development and integration of the mobile site. The integration has been realized with the E-commerce software of Intershop.

"The launch of this website is entirely in line with our multichannel strategy," says Johan Westerbeek (commercial director) "The mobile site provides a basis for communication and interaction with consumers by mobile internet in the future. With the mobile site, we are everywhere and at any time accessible for our customers."

On the mobile site of Bruna, consumers can view the total book collection, find the nearest store and can order books or reserve popular titles. Bruna presents here also their Book Top 10 and special gift Top 10 and their brochure can be viewed.

The consumer can make a wish list, share it with others and make his or her list public. Others can check the wishlist and can order a book and immediately see if a book has already been ordered, so that gifts are not bought twice.

With almost 350 Bruna stores in the Netherlands, a very complete webshop and a mobile webshop, Bruna offers its customers the opportunity to buy books through multiple channels.

The next phases will involve further development of the mobile shop and submitting links to and from the shop floor more explicit.