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Reed Elsevier decides for Intershop Enfinity Suite 6.2 with a FAS at Reed Business
Thanks to a recommendation Reed Business - a Reed Elsevier division - got in contact with the Softlution Group. Reed Elsevier was looking for a competent implementation partner to provide Reed Business with a high-performance E-Commerce system.
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Main target for this implementation was the generation of additional turnover by means of advanced eMarketing methods, such as affiliates, cross- and up-selling, references and product evaluations.
After an in-depth analysis of the current situation at Reed Business Softlution suggested Intershop’s Enfinity Suite 6.2 as suitable software solution. Its implementation was accompanied by the integration of Fredhopper Access Server 6 (FAS) which enables advanced search possibilities and references.
FAS is used as eMarketing tool to support fast and easy findings within search engines. It also adds to a better structuring and navigation of products in the shop.
Softlution’s cooperation with Fredhopper enables their customers not only to profit from premium E-Commerce systems but also from complementary solutions to raise their online turnover.
About Reed Business:
Reed Business is a specialist in the publication of information which is related to specific fields and is focused on different target groups and markets. With a publication of about 500 products in the form of newspapers, magazines, books, online services, educations, congresses etc. Reed Business is able to offer their customers a wide range of goods in several issue forms.
Reed Business is one of the publication divisions from Reed Elsevier – they are one of the biggest publishing concerns in the world. They have establishments in America, Europe, Asian and Australia and employ about 38.000 people.
