Successful go-live of Kaiser + Kraft E-commerce platform

Kaiser + Kraft Europa is the largest division of the TAKKT Group, the leading B2B mail order supplier for business equipment solutions. The decision for the new platform was based on the need to replace an outdated existing system which was not supported any longer and based on obsolete technology.

The previous e-commerce platform was replaced by a state-of-the-art solution with an attractive user experience and higher selling power. Based on the targets and requirements, Softlution created the concept for this complex project together with Kaiser + Kraft. Alternative software solutions, internal processes and the current and planned market position were considered in the evaluation process for the best e-commerce solution for Kaiser + Kraft.

The technical replacement of the platform was secondary to the new user experience and satisfaction. The platform was targeted to reach higher benefits for the customer, to increase customer loyalty and even to give the customer an added value in using the new solution.

To support efficiency and to realize its online targets, Kaiser + Kraft selected the hybris Commerce Suite as the best solution to support their long-term goals. The established Endeca Commerce Suite was completely renewed with a full integration to the hybris platform. For reporting and web analytics the Omniture SiteCatalyst solution was integrated by Softlution.

The first site to go-live was Kaiser + Kraft including an online catalogue of 28.000 products with a roll-out in 15 European countries in 12 languages. The roll-out of all these countries and languages was done by Softlution within 3 months. Additional brands and countries were implemented weekly with country-specific catalogues and local content.
With the successful implementation of the new solutions by Softlution, Kaiser + Kraft achieved a huge competitive advantage.

A success story with follow-up:
Further rollouts of the e-commerce platform will be implemented for divisions of Kaiser + Kraft Europa by Softlution. The current project of Kaiser + Kraft can be found at www.kaiserkraft.co.uk.

About Kaiser + Kraft Europa
Kaiser + Kraft Europa, a division of the TAKKT Group, with headquarter in Stuttgart, Germany, is comprised of the distribution companies of Kaiser + Kraft, Gaerner, Gerdmans and KWESTO. It is the European market leader with about 1.1 million customers. Active in more than 20 European countries, China and Japan, Kaiser + Kraft offers business, warehouse, environment, transport and office equipment with a range of more than 50,000 products.