Additional Services

Our (optional) service package is full of magnificent tools to optimize your business processes and margins. We particularly focus on eMarketing and an ASP service for e-Integration Servers. Those are additional services supporting and completing our core competences and enriching your business process re-engineering.

eMarketing

Trend-setting online shops are based on excellent software solutions. However, those solutions will only generate great benefits when combined with eMarketing activities. Softlution offers you wide-area know-how in the field of search engine optimization (SEO). Profit from our precious experience – and get scored in best positions in online searches.

Search engines are an important means for consumers to seek for orientation, products and services on the web. Circa 70% of online turnover in electronic trading is generated via search engine findings nowadays. Still, only 10 % of all enterprises place emphasis on SEO and deploy it for higher benefits. The remainder of the companies relinquishes its sales to others.

Search engines are an essential marketing tool for those who do not leave success to chance. A competent SEO consulting will disclose your individual advantages.

SEO

The principle of Search Engine Optimization is framed by key words that enable your web presentation, online shop and products to be found in search engine results. In personal consulting you will become acquainted with search criteria in SEO as well as the effective reading of websites and the processing of data material.

Procedure

1. In the beginning we estimate and analyze your current online marketing situation.
2. After a mutual brainstorming we issue a concept that is focused on your marketing targets for your web shop.
3. We analyze customer related key words.
4. The ranking analysis assesses criteria for your online shop’s high placement in search engine results.
5. We analyze your website’s structure, its content and links to other websites and plan its optimization.
6. We issue a catalogue of measures for your website.
7. Illuminating your individual requirements we depict marketing strategies that influence search engine findings positively.
8. In a final step we put the planned concept into practice.

AdWords Campaigns

You think of advertising in search engines? Why not gaining profits from our experience in successful web advertising campaigns?

More than 80 % of all internet users scan the web via Google. This should prompt for an intense investigation of the functionality of search engines.

AdWords is a word construction of "adverts" and "words". It is Google’s flagship advertising product. It offers pay-per-click (PPC) and site targeted advertising for both, text and banner ads. According to official statistics AdWords listed campaigns are the links most frequently clicked in search engines.

Your ad’s placement depends on factors such as relevance of the advert text, click-through rate of key words and also, of course, your willingness to pay.

AdWords campaigns secure a good and user relevant placement in online searches. Compared to SEO their placing is more cost intense and less time consuming.

Procedure

1. In the beginning we estimate and analyze your current online marketing situation.
2. After a mutual brainstorming we issue a concept that is focused on your marketing targets for your web shop.
3. We analyze customer related key words that ought to be inserted into the advert to see to a successful presentation.
4. We plan structure and text of the advert.
5. You receive an optimally drawn up advert yielding a high ranking in search engine results.