Strategic consulting

Strategic consulting contains the following subjects:

• Online marketing consulting
• Process consulting
• Target group analysis
• ROI analysis

Read about the benefits you'll gain with external strategy consulting with Softlution.

Online marketing consulting

Many companies are looking for an independent review for their current online marketing activities. Softlution can offer you a Quick Scan to analyze in a few days the effectiveness of you online marketing spenditure. Topics adressed during the Quick Scan include:

• investigate which pages of you sites score online with organic - non paid - search phrases
• definition of your SEO strategy (KPI's)
• how you want to be found online with 'key phrases'
• analysis of the websites of your competition and learn how they do things

Process consulting

The implementation of modern IT systems is not only done by installing software. It is one piece of the puzzle to have successful business. Beside that, it is important to adjust the strategy of the company into a flexible and scalable organization. Existing and historical processes must be reviewed together with the strategy of the company and the market trends.

Target group analysis

Softlution can help to setup a strategy from business and technical point of view and bring all positive and negative impacts for the organization on the table. Furthermore, it is important to a have a look at the target groups of the customer. Different target groups need different actions in processes, usability and functionality.

With our long time experience we can develop together with the customer a sales and marketing concept which integrates not only the IT systems, but also integrates offline channels to define a perfect multichannel strategy.

ROI analysis

Target of the consulting is an important result. Results can be to save money, enhance the business or optimize processes to be quicker in the processes. We define together with the customer the expected results/benefits. A Return-on-invest calculation can be done as well if the customer has the necessary data and information.

Benefits by external strategy consulting

• High experienced in processes around E-Commerce, PIM and CMS
• Less internal resources are necessary
• Moderator between departments
• Reduction of wrong management decisions
• Reduce risks
• Strategy change/adjustment in a shorter time frame
• Well proofed concept
• ROI calculation

Our business consultants are well skilled by education and long time experience in this sector and the market. A lot of experience is build up by implementing international Enterprise systems (E-Commerce, PIM and CMS) the last 13 years, visiting Exhibitions and Conferences about these themes.