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Online brand DNA

Online brand DNA

Before we can start building your website or online shop, we want to know more about your organization.

Online objectives

Online objectives

What do you want to achieve with your website or online shop? What are the short term and long term objectives ?

Online target groups and their needs

Online target groups and their needs

Who is the aimed visitor of your website or online shop? And what are his needs? In most companies marketing target groups are a given, enduring factor.

Online market- and competition analysis

Online market- and competition analysis

How does the online market look in which your company operates? Where can you find opportunities, where are the threats?

I want to be in control of my IT cost (Total Cost of Ownership)/ROI

Softlution implements standard solutions instead of bespoke develop to give you a fast time-to-market, lower TCO and high ROI

How can Softlution help me to converge our channels ?

Softlution has already implemented best-practices cross-channel solutions for customers like Bruna, Free Record Shop, Levi Strauss and others

I need a fast time-to-market for new functionality and online marketing campaigns

Softlution has over 15 years of experience in implementing eBusiness, Product- and Web Content Management using Best Practices and optimized processes and workflows. We keep custom-built code to a minimum and use a flexible data- and process model. For 'small changes', Softlution has a special department to implement these changes very fast

Cost reduction TCO/ROI. I need to reduce my operational costs and this new system needs to help me doing so. I want to outsource the implementation and the managed services related to my eCommerce, Product- and/or Web Content Management in order to control my costs

Implementation of standard solution instead of bespoke development → fast time to market, higher ROI, lower TCO, Softlution has over 15 years experience in implementing eBusiness and PIM solutions → low risk, Customer can outsource the management of their eBusiness/PIM systems to Softlution Managed Services allowing → fixed monthly fee

How can I maintain different industrial classification in one system (eCl@ss, ETIM, Proficl@ss, UNSPSC,...etc.)?

Market leading standard PIM software do support multi-classification, Import of Standard classifications in different versions, support for national classifications, classification consulting (internal classification) and more

Want to know more about Online Strategy?

Marcel Lamers Marcel Lamers
Manager Business Development
+31 (0)40 235 0506

marcel.l( at )softlution.com

phone Call me back when it suits me

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