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Online brand DNA
Analysis of the organization
Before we can start building your website or online shop, we want to know more about your organization.
- Who is the organization?
- What are the core business and the essence of the (online) brand?
- How does the organization operate?
Definition of the Brand DNA
To answer these questions, we define a so called ‘brand DNA’, which contains a clear overview of the following subjects:
- The unique position in the (online) market with reference to the competition (positioning)
- The key message of the brand to the target group (proposition)
- The evidence of these claims (both position and proposition)
- The personality of the company and its tone of voice in communication
Want to know more about Online Strategy?
Marcel Lamers
Manager Business Development
+31 (0)40 235 0506
