Web Analytics

Online trading becomes more and more important in business life today. Companies launch internet marketing and sales campaigns as instruments to generate a higher visitor frequency on their websites, shops and portals. These campaigns cost them a lot of money. They therefore ought to be evaluated and controlled to lead to satisfying results.

A company should pay attention to instruments that analyze their campaigns with regard to their effectiveness and thus give information on how they could be better suited for the customer who shall be reached. Web Analytics is the optimal solution for your analysis and evaluation of marketing and sales campaigns by means of statistics and synoptically tables.

These situations are well-known in many companies. In the past it was impossible to find technologically advanced solutions to challenge these problems. Many companies tried to develop methods themselves that aimed to analyze their marketing and sales campaigns. However, these methods mostly missed their target and resulted in high expenses only.

Web Analytics gives you back your confidence in your campaigns, making tools available that help you evaluate them and hint to more effectiveness which results in higher online sales and respectively a higher turnover.

Concept of Web Analytics

By means of Web Analytics you can analyze and statistically process user and customer behavior. This information gets you a general idea about the traffic on your website and potential flaws that might hinder the sales process.

Equipped with this new gained knowledge you can set out to optimize your website and achieve higher conversion rates.

Functionalities of Web Analytics

The stickiness (attractiveness) of mailings, online advertising and other marketing activities can be quantified by listing click rates, searched items and your registered users’ continuance on the website. That way, you precisely find out what attracts and arrests their attention, where they linger and when they abandon your site. You can easily evaluate those numbers, diagrams and statistics and draw customer profiles.

Web Analytics supports you in understanding your customers and place information where they will be looking for it. It is made to ascertain the economical benefit of your online campaign. If this benefit turns out not to be satisfactory for reasons of missing or misguided communication or other user-connected difficulties you can always adjust your campaign appropriately.

If you want to avoid unprofitable and costly marketing campaigns a priori, Web Analytics offers exceptional means with the "what if"-functionality. This tool simulates situations e.g. marketing activities in which you act out different scenarios. Afterwards you will be able to rank their efficiency.