Functions of an E-Business solution
- Cross-selling / Online Marketing
- Multi-site on one platform
- Analyze and optimize
Self-Service is one of the key notions of modern E-Business technology. A customer accesses all information requested concerning products, availability, delivery status, payment etc. via the online shops’ front end. This dramatically reduces customer service costs.
By means of personalization (‘My-Account’) customer oriented and dynamical information can be showed towards the interested party.
Your benefits: Prospective buyers and customers leave tracks using online systems. The transmitted data can be analyzed internally to learn about interests and consumption habits – and effectively design marketing activities according to it.
Cross-Selling / Online Marketing
Successful E-Business solutions offer mechanisms as cross- and up-selling, voucher and discount actions, auctions, customer specific offers and many more. Online Marketing subareas as banner adverts, e-mail and affiliate marketing, search engine marketing and e-mail advertisement need to be supported by E-Business solutions since they get more and more important for the successful selling. Cross-selling and online marketing can work effectively only when planned with regard to target groups and personalization.
Multi-site on one platform
One platform means one project – whether starting from scratch or broadening an existing offer to several shops and countries. The design of further websites does not result in a project plan but can be handled as roll-out of the implemented solution. This secures the reduction of implementation and management costs, supports data transparency and minimizes error sources by use of only one interface.
Analyze and optimize
Web Analytics tools enhance the examination of user behavior online. It supports the analysis of marketing activities towards prosperity but also discloses potential weak points in your system. This helps optimizing your website and E-Business solution.