Integrated multichannel approach

• How to profit from a multichannel approach?
• The challenge
• Advantages
• Multi-site is another challenge many companies are facing
• Softlution’s role

How to profit from a multichannel approach?

Future sales will never be limited to just one distribution channel as seen in the past when physical stores and markets dominated. Those will not lose significance, neither now nor in future, since tactile sensations and prompt availability of goods are still highly esteemed. Online search and ordering functions complete a buyer‘s demand for multi channel, alongside shops, brochures and print catalogues that in some industries still are of utmost importance.

E-Business often means an additional distribution channel to classical sales in shops and mail order business, and thus may be very potential. Successfully integrated E-Business solutions strengthen all channels:

• Search online, buy in the physical store
• Search in print catalogue, order in the online shop
• Get informed in the physical store, order in the online shop

The challenge

The customer needs to perceive achievable advantages of all distribution channels (fast order process, excellent service, good pricing …) which calls for a profound sales concept. Technologically advanced E-Business solutions provide detailed product and service information.

Advantages

Cost-intensive classical media as letters, fax, phone and e-mail can be brought down. Consulting competences increase.

The customer’s needs and interests are met when a company starts to apply tools for product configuration, variants’ management, provides additional information as videos, detailed technical attributes, customer specific assortments and activities on the website.

The ideal concept interlinks all distribution channels and platforms and provides them with consistent product details. Thus, the customer can freely choose where to buy.

Multi-site is another challenge many companies are facing

Choosing the right platform, it is possible to set-up online shops for different channels, like:

• Direct selling to end-users (B2C)
• Sell into your channel like wholesalers and retailers (B2B)
• Set-up web shops for your resellers (partner-, branded- and white label shops)

Using one single platform enables you to reuse catalogue and product content and functionality thus giving you a faster ROI and a lower overall TCO.

Softlution’s role

Only a few companies are capable of delivering such a fully integrated multi-channel approach towards their customers nowadays. Softlution and the solutions chosen by our experts, can deliver this promise to your customers as proven by our reference cases.