Trends in E-Business

• Personalized information
• Users' requirements

Personalized information

Our society is confronted with continuous change. This development can be observed particularly within consumer buying habits that seem to pose high demands regarding supportive systems as online shops.

One specific noticeable aspect of required functionalities nowadays is personalized information. Users, who frequently surf the web, expect offers that satisfy their individual needs. The web is no longer interesting for only providing information. People more and more want to become active parts in its world – consumers become producers, users become activists, participating in product developments and afterwards profiting from it.

This trend also effects economic change since companies have long noticed that only valuable developments and trends may result in cost reductions and additionally achieved turnovers. Market leaders further this process by integrating customers’ needs in product developments and marketing. This strategy facilitates the construction of target group related innovative offers.

Users' requirements

To sum up, no matter if individual or company - users’ requirements for web applications are quasi identical:

• Fast and comfortable search and navigation (facets)
• Concrete, personalized information
• Easy order process
• Consumer Generated Content (reviews, tell-a-friend)
• Social Networks (YouTube, Twitter, Facebook, Hyves)