What is eCommerce?

Electronic Commerce, often called eCommerce, is the sale and procurement of supplies and services using information systems technology.

According to a study ‘"Europe’s eCommerce: The Next Five Years", conducted by Forrester Research, shows us that Europe’s online retail sales will quadruple until 2009.

Facts of eCommerce sales are:

• In 2003, 97% of all US online retailers reached a positive gross margin
• They reached an operating margin of 21% average...
• ...compared to a 3% - 10% operating margin in traditional retail.

eCommerce systems and applications implemented by Softlution enable our customers to transact more business through personalized e-commerce; interact with customers, partners, and employees through a unified enterprise portal; extend business reach with agile self-service web applications and manage eBusiness with efficiency and confidence to drive competitive advantage

Making Online B2C Commerce Easier and More Profitable

Excellent eCommerce solutions enable you to manage the entire sales process from lead generation to sales execution to customer support, and to manage different channels through a single application.

• Increase sales efficiency and effectiveness through personalized offers and bundles based on customer profiles, order history, time and product attributes and real-time visibility into product availability and order status.
• Reduce call center costs through web-based self-service.
• Reduce IT costs by building on your current IT infrastructure, leveraging out-of-the-box functionality and supporting multiple sales channels through one solution.

Whether you are seeking information about your offerings, transacting business, or trying to solve a service or support issue, they deserve a consistent and satisfying experience. Softlution implements the most intelligent and adaptable solutions available to provide a guided and consistent experience for your customers across multiple touch points and throughout the customer lifecycle.

The Power of B2B Commerce

You and your customer share the same high level of goals for your transactions. Both of you want the process of finding and buying the right product to be as easy as possible, you need the transaction to be efficient and cost-effective as possible.

Through an efficient and multi-channel eCommerce solution, you can protect strategic buyer relationships by making it easier to educate buyers and end-customers, enable self-service order management and provide a high level of customer service. You can expand your customer base by attracting new buyers and benefit together with your partner channel from your ability to connect end-customers with resellers, communicate with and educate your resellers. Consolidating multiple websites and projects helps you optimize IT resource allocation and web-enabling high-volume, people-intensive processes yields significant cost reductions.

 
Easy integrations

Integration is the lifeblood of today’s business systems. In fact, most of the applications you develop probably need to access external data sources (or vica versa) and "play well with others". You’ve done it before, so we don’t have to tell you that this is hard stuff. The whole purpose of eCommerce products is to make integrations to other applications as easy as possible. After all, if it’s difficult for you to integrate, then it’s also difficult for Softlution to integrate.

That’s why eCommerce Architecture matters!
A great ecommerce architecture helps sustain software longevity, promotes business stability, enables the ability to change, assists profitability, and makes your life as a developer much easier! A great architecture eliminates boundaries you run into when developing.

What about you?

Has your online revenue flattened? Is your business suffering from high shopping cart abandonment? Are your marketing campaigns delivering lackluster conversion rates? Is your commerce solution ready to meet your customers’ evolving expectations?

It's time to re-evaluate your options.

 Only with Softlution, you will :

• Reduce costs for all B2C and B2B sites
• Reduce costs for product data and content
• Reduce costs for partner integration
• Reduce costs for supplier interaction
• Attract new customers
• Raise customer retention
• Raise conversion rates
• Integrate with online channels

It’s time to make your online commerce and marketing meet the demands of today’s customers - so your business can take in more revenue.

Softlution offers leading eCommerce applications for the different business models. We will consult you which kind of solution is the best for your company.