Heiler Enterprise PIM

Product information management solution

Heiler's focus is firmly on the management and communication of master and product data from a central, manageable data source. Distributers, retailers and manufacturers can all boost productivity and revenues in sales and marketing by implementing a central Enterprise Product Information Management (PIM) solution.

Exploit the full up-selling potential in your internal sales office

A common complaint among retailers is how time-consuming purchase order processing can be when incoming orders are not covered by the core assortment. When this occurs, the internal sales office is forced to spend time tracking down the required items. Centralized platforms for product information management (PIM) can speed up search and ordering processes by up to 80%, as is illustrated by the case of HAHN+KOLB Werkzeuge.

Sales success with 'Long Tail' for increased margins in retailers and wholesalers

Fall in sales, lines shut down. As well as industry, the wholesale and retail business is also affected by the economic crisis. On the other hand, customers expect their suppliers to provide an increasingly large and broad assortment in their online business. The so-called 'Long Tail' theory promises high sales from the sale of niche products in volumes not previously achieved.

Although maintaining this kind of assortment initially appears complex and costly, it opens up high profit margins. Many companies are already achieving two thirds of their profit in Long Tail. Product Information Management (PIM) solutions provide an ideal solution.