Functions of Web Analytics

The stickiness (attractiveness) of mailings, online advertising and other marketing activities can be quantified by listing click rates, searched items and your registered users’ continuance on the website. That way, you precisely find out what attracts and arrests their attention, where they linger and when they abandon your site. You can easily evaluate those numbers, diagrams and statistics and draw customer profiles.

Web Analytics supports you in understanding your customers and place information where they will be looking for it. It is made to ascertain the economical benefit of your online campaign. If this benefit turns out not to be satisfactory for reasons of missing or misguided communication or other user-connected difficulties you can always adjust your campaign appropriately.

If you want to avoid unprofitable and costly marketing campaigns a priori, Web Analytics offers exceptional means with the "what if"-functionality. This tool simulates situations e.g. marketing activities in which you act out different scenarios. Afterwards you will be able to rank their efficiency.